The success of any business requires intelligent strategy and planning. An executive bonus plan can be an effective way to retain and reward key employees who are essential to the company’s success. Executive bonus plans are typically designed to retain employees who are crucial to growing and sustaining a company’s bottom line. People are the backbone to most business’ and permanent life insurance can be a tool to keep them around. Benefits obtained through a permanent life insurance are a combination of death benefit coverage and accumulated cash value which can be used as an income stream in retirement.